A LETTER FROM OUR FOUNDER
At DGC, it is our mission to shine a light on your greatness. We elevate points-of-view, craft compelling stories, make industry connections and, most importantly, advocate for you to help deliver powerful results.
Over two decades, we’ve been building institutional and industry knowledge from the inside out, and outside in. We pride ourselves on being a collective of specialists — former in-house communicators, plus those with classic PR, marketing and journalism backgrounds — who are passionate about what we do and strategic in how we do it.
We aren’t just PR professionals but marketing communications counselors. Let us introduce you to the full force of DGC and help your organization shine in the spotlight!
Samantha DiGennaro, Founder & CEO
The ecosystem of buying and selling media is complex and no strategic communications firm understands how to engage with CMOs, brand-side decision makers, and the industry’s most important journalists and influencers better than DGC. That’s the DGC difference.
SPECIALIZED STORYTELLERS,
B2B ADVOCATES
Proudly and fiercely independent, DGC is an award-winning, woman-owned agency with a dynamic and diverse team of specialized B2B consultants, communicators, connectors and creators.
Our team is driven by strategic creativity, grounded in data and fueled by innovation. We build trust through transparent collaboration and relevant results. As storytellers, we challenge ourselves and our clients to break molds and step into the light with one objective in mind — reaching relevant results.
DGC is led by a team of passionate, experienced executives dedicated to serving as strategic counselors while delivering flawless execution and extraordinary, measurable results.
LEADING BY EXAMPLE
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ADVISORY BOARD
Jon Bond
Steve Farella
Mary Churchill
Jordan Rednor
Jordan Rednor has made a career building, growing, and managing businesses, in and out of the advertising industry. With his experience as both an investment banker and practicing advertising executive, he is a successful entrepreneur and a desired board member, helping companies maximize their potential. Jordan led the transformation of DraftWorldwide (a unit of Interpublic, NYSE) into the leading integrated global marketing agency as President and COO. He served as Chairman of MRY (formerly Mr Youth), an award-winning social media marketing agency, from its start-up phase through the sale to LBI (Publicis, NYSE) in 2011 and later became Executive Chairman of Upshot, a leading promotion and shopper marketing agency until it was sold to Advantage Sales & Marketing in 2016. Jordan currently serves as Chief Operating Officer of Decoded Advertising, incubating it with his son Matt, CEO. Decoded has grown to over 280 people between NY and LA and recently merged with S4 Capital to take advantage of its global presence. He’s also a partner in Roaring Fork Broadcasting, a leading radio station group in Aspen Colorado and an investor in a variety of companies in marketing and ad-tech, consumer goods, and real estate. A life-long advisor to many of the industry’s greats and a serial entrepreneur, Jordan serves on a variety of boards and advises companies on growth strategies and maximizing shareholder value. He currently advises Penn State on marketing strategies and serves on the Board of the Bellisario College of Communications where he recently endowed a fellowship, as well as the College of Information Sciences and Technology, where he endowed their first graduate fellowship.
Mary Churchill is the Grand Dame of Madison Avenue public relations, having decades of experience as an entrepreneur and consultant helping agencies extend their visibility and reach. A former award-winning business journalist -- most notably with the New York Times -- Mary moved into a C-suite corporate communications role at JWT before founding her own public relations firm. During this time, Mary became one of Samantha Digennaro's greatest mentors, eventually coming to work at DGC after closing her own agency. Mary continues to counsel brands on communications best practices and agency operations, while supporting the arts as a Board of Directors for Urban Stages. She helps produce Off Broadway plays and conducts outreach programming for free theater access in libraries and schools.
Steve Farella is a media agency veteran, consultant and entrepreneur. He is well versed at the operations of integrated advertising agencies, holding companies and global media agency networks — and is part of a group of executives that launched the “unbundling” of agency media operations into standalone agencies. After selling Jordan, McGrath Case and Partners to Euro RSCG he founded (what is now) Havas Media and became its President/CEO. In three short years, the agency grew to $3 billion in billings from leading national advertisers. He then left to launch his own agency with Audrey Siegel — TargetCast tcm — which became the fastest growing independent media agency. Ten years later he sold TargetCast tcm (now called Assembly Global) to MDC Partners, now called Stagwell Global. Today Steve runs VFL Investments and Advisory where he and his partners search, back and bring to market tech start-ups that serve the advertising, media and marketing businesses. Steve supports startups through Sinecure.ai and his investment in and board work at MyTelescope. He is a partner at Puris & Partners working with advertising veteran Martin Puris to bring excellence to today’s creative process. Over the years, they’ve backed and brought to market several companies specializing in creative development, media management, influencer marking and more. In addition, he is a lifetime guitarist and collector, having played since he was 15 years old. His collections include guitars once owned and played by Les Paul, Carlos Santana, Davie Jones, Walter Becker and Ringo Starr. Steve has dedicated over 30 years to helping people with muscle disease by working with and serving on the board of the Muscular Dystrophy Association.
Jon Bond is a well known thought leader and entrepreneur in the advertising and marketing industry, renowned for shaping the landscape through the development of innovative companies and groundbreaking marketing concepts. Bond originally co-founded Kirshenbaum Bond and Partners (KBP) when he was 29 years old, where he served as the CEO. Under his leadership, KBP became the first modern multi-disciplinary agency, leaving an indelible mark on the industry. Currently, he serves as the CoChairman at The Shipyard (a full-service agency), and is the Founder and Chief Tomorroist at TOMORRO/(a value accelerator), and the co-founder of Evolve (a nonpartisan gun safety and responsibility group). Bond's influence extends beyond his business ventures, including having written a book titled, “Under the Radar,” and he is a captivating speaker who is represented by The Guild Group.
DGC SHINES
Women's Business Enterprise
DGC is a Certified Women's Business Enterprise (WBENC)
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Top 10
Top 10 Great Entrepreneurial Places to Work
Fastest Growing
Inc. 500|5000: America’s Fastest Growing Private Companies
Cannes Lion
Gold Lion in Social & Influencer
Silver Lion in Entertainment
Top 50 PR Firms
New York Observer’s Top 50 PR Firms in NYC
Best Overall
Best Overall Company of the Year by Stevie Awards for Women in Business
OUR INSTAGRAM
Samantha DiGennaro
Founder, CEO
“To strive, to seek, to find, and not to yield.” Tennyson's 'Ulysses' Sam’s deep knowledge and understanding of the marketing, media and advertising worlds come from 30 years’ experience in advising some of the world’s most successful CEOs. From JWT to Digitas and Facebook, Sam has guided companies through turn-around growth and success. A true entrepreneur, Sam’s vision continues to infuse the firm and its clients with a shot of smarts and sophistication.
MaryLiz Ghanem
SVP, Creative, Media & Marketing Practice Lead
"Strive not to be a success, but rather to be of value." - Albert Einstein An experienced strategist and media relations expert, MaryLiz has been with DGC for nearly 15 years. She provides oversight of DGC's corporate, media and marketing practices, leading client service best practices. She honed her skills driving corporate communications at Sapient and Yahoo!, working with internal and external communications teams. MaryLiz launched her career at WPP’s Young & Rubicam.
Kristen Morquecho
SVP, Technology Practice Lead
"Teamwork makes the dream work." Kristen leads the company’s tech practice, which includes Fortune 500 and startup companies across adtech, digital entertainment and e-commerce. She is a seasoned professional who brings more than 20 years of PR and communications experience to DGC across business, entertainment, retail, advertising and tech industries. Kristen ran communications at YP.com and was a key member of Yahoo's B2B communications team, supporting the sales organization and product teams.
Kevin Wassong
Chief Transformation Officer +
Collaborator
“The greatest mistake you can make in life is to be continually fearing you will make one.” - Elbert Hubbard Kevin has been a DGC strategist for more than six years and today is leading the charge on new initiatives,partnerships and client relations. With more than 30 years of experience in the media and marketing space, this entrepreneur and Emmy winner understands the value of storytelling and what it takes to deliver powerful results.
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Kendra Peavy
Chief of Staff + Collaborator
"Live life with purpose." Kendra advises DGC’s leadership and extended team to drive operational efficiencies. A professional coach, former global head of communications and sustainability at S'well and a boomerang DGCer, she brings more than two decades of experience guiding entrepreneurial leaders and intrapreneurial teams to improved outcomes through impactful communications strategies.
Jennifer Lazzaro
Chief People Officer
"Be authentic. Tune into the impact you have on others and lead with empathy, humility and integrity." A dynamic leadership executive experienced in building entrepreneurial brands – like Blue Apron and Strivectin – through proven human resources programs, Jen plays a pivotal role in leading DGC’s culture programming, recruiting and team development. She aligns business goals with the development of new approaches and processes to drive meaningful, organizational change.
Kerry Ernst
Chief Finance Officer
“Be the reason someone smiles today.” - Roy T. Bennett An experienced financial executive in the marketing and communications world, Kerry started her career in some of the most famous, creative agencies including Ogilvy & Mather Direct, Chiat/Day, Kirshenbaum and Bond. She went on to Berlin Cameron, where she was a founder and the agency's first CFO. She spent 26 years with BC until the agency was merged into VML. Now at DGC, Kerry is helping to steer strong financial processes, client agreements and cost containment to maximize profitablity and overall financial health.