Microsoft, needed to hack the ad industry. As the leader in enterprise and consumer software the behemoth needed to raise its profile and establish the company as a thought leader within the advertising industry’s marketplace, including events and conferences.
DGC worked with Microsoft’s leadership to roll out an events-based trade marketing program while inserting the company into the ad industry conversation. By leveraging DGCs deep capabilities in Speakers Bureau, deep knowledge in navigating key industry events, content development capabilities and social media amplification, DGC helped Microsoft create a platform that resonated across the advertising business.
Having secured more than two dozen speaking engagements, thought leadership coverage across all top-tier business outlets and advertising trades including Direct Marketing News, Mobile Marketer, Broadcasting & Cable, Marketing Land, Advertising Age, Adweek and MediaPost. DGC injected Microsoft into a conversation that was critical to the growth of its advertising business.
As LiveNation focused on better monetizing their digital and live events through strategic partnerships and media sponsorships, the company struggled with awareness of their team and offering in the advertising and marketing ecosystem.