Sparks+Honey
Situation
DGC was tasked with helping to raise the visibility of Sparks + Honey – a start-up trend-spotting agency – by shining a light on its unique cultural insights and IP.
Approach
Leveraging semi-regular trend reports focused on shifts happening in culture – like Meet Generation Z, eSports: The Biggest Sport You Probably Never Heard Of, 20 Jobs of the Future - we were able to activate against a robust media relations and thought leadership program.
Results
Far exceeded our target number of placements in top-tier consumer, business and marketing trade outlets including feature stories in Fast Company, Bloomberg, New York Times, Huffington Post, Inc., Mashable, Business Insider, Ad Age, Adweek, Jezebeland Refinery 29, among others; which ultimately resulted in the agency being named an Ad Age “Agency to Watch.”
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