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MARKETING
Why is B2B marketing so boring? When marketing to marketers, you'd expect it to be creative, dynamic and engaging. And it can be!
At DGC, we've identified battle-tested, strategic approaches that help sell to sellers with a mix of concise, strategic messaging and third-party endorsements, ideal target identification with multi-channel, creative experiences and a lens on marketing as an extension of the sales cycle.
If your goal is to talk to brand-side decision makers or executives with advertising dollars, DGC’s proprietary Marketing to Marketers (M2M®) program is precisely what your organization needs.
"DGC is leading the way with our M2M offering, steeped in creative marketing solutions that expand clients' toolkits to build their brands and drive business growth in smart, exciting ways."
-- Sam DiGennaro, Founder & CEO
M2M masterminds & industry veterans Jon Bond and Sam DiGennaro.
What is Marketing to Marketers?
Marketing to Marketers or M2M® is DGC's solution to a key challenge marketers face today: being expert at selling brands but struggling to sell themselves. Our M2M program gives marketers and marketing organizations smart, strategic and creative solutions to help sell their services, teams and know-how in ways that build brands and grow business.
What's your approach?
We believe we've found the secret sauce to help the cobbler's kids finally have shoes. We work with clients to create bespoke programs, focused on specific business challenges that can stand alone or extend existing communications programs. We dive deep into the challenges you're facing and bring our strategic minds and creative resources to deliver measurable results. Initiatives include everything from lead gen and sales tools to paid social media and live event production, among others.
Why DGC?
DGC prides itself on being a nimble team of senior, communications and marketing specialists with 20 years of experience delivering high-level strategies and implementing unique programs with precision and passion. M2M builds on our ability to deliver on-point messaging, earned visibility and industry marketing results to B2B companies with marketing initiatives and tools that meet broader marketing needs.
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SAMPLE M2M SERVICES
DGConnects
We activate our network, securing strategic speaking engagements, negotiating sponsorships and producing bespoke events – all while creating compelling content to maximize your exposure.
Global Event Strategy + Execution
Speakers Bureau
Event Strategy + Production
Social Media Strategy + Execution
Sponsorship Negotiation + Activation
DGCreates
We elevate your stories and translate them into compelling words and visuals, developing speeches, long- and short-form written content, visual assets, marketing materials, videos and more.
Ghostwriting
Social Media Content
Awards Submissions
Marketing Materials
Creator Management