SHINING A LIGHT ON THE WORLD’S BEST CREATORS, INNOVATORS AND THINKERS

When The ADVERTISING Club of New York decided to take the International ANDY Awards judging live in 2018, they turned to DGC to generate interest and submissions for the event; manage news coverage pre- and post-event; handle any onsite crises that could potentially arise as a result of livestreaming an event that featured world-class creative judges; and oversee the club’s social engagement across four social media channels.

DGC was tasked with helping to raise the visibility of Sparks + Honey – a start-up trend-spotting agency – by shining a light on its unique cultural insights and IP.

Microsoft, needed to hack the ad industry. As the leader in enterprise and consumer software the behemoth needed to raise its profile and establish the company as a thought leader within the advertising industry’s marketplace, including events and conferences.

As LiveNation focused on better monetizing their digital and live events through strategic partnerships and media sponsorships, the company struggled with awareness of their team and offering in the advertising and marketing ecosystem.

Amplifying awareness of award winning work for Kia during the Big Game to stand above the cacophony of car manufacturers and high-profile, big-spending brands.